About Terri Ross Consulting
Meet the Team Trusted by More than 2,000 Aesthetic Practices Worldwide
The Aesthetic Consultant Who Actually Owns What She Teaches
What Makes TRC Different
(And Why It Works Every Time)
The aesthetic industry teaches clinical skills.
It does not teach how to run a business.
TRC exists to close the gap with a proven framework and methodology built from real-world, in-practice experience – by a team of consultants who live and breathe performance and deliver results.
Across 2,000+ practices, here’s what TRC’s approach consistently delivers:
Terri has transformed and scaled more than 2,000 practices globally, but here’s what really sets her apart:
- Up to $1.5M – $2.5M+ in annual revenue growth for established practices
- 30% – 50% increases in patient conversion rates
- Revenue growth from 40% – 140% in 90 days
- Significant EBITDA gains (often 50–80%)
- Stronger retention and higher patient lifetime value
- Teams that can can educate, convert, close, and retain consistently
TRC delivers transformations, but here’s what really sets us apart:
Terri doesn’t just teach the playbook…
She built it.
“I do this for my clients, and I do it for my daughter… to prove that integrity, grit, and relentless growth can build more than a business. They build thriving practices, empowered teams, and a legacy worth leaving behind.”
- Terri
How a fortune 500 sales leader Became one of Aesthetics' Most Trusted Business Strategists and sales trainers
Before founding TRC, Terri Ross built a powerhouse career in the Fortune 500 medical device world, leading high-performing sales teams for over 16 years.
She entered the aesthetics industry in 2007 with Medicis, having zero background in aesthetics, yet quickly rose into the top 10% of performers nationally.
As one of the first eight hires at Zeltiq, Terri helped launch CoolSculpting across the U.S. and Canada, proving that deep business acumen, not just clinical knowledge, drives practice success. She earned her reputation by understanding exactly how aesthetic practices make decisions — and more importantly, where they lose money.
Working closely with high-profile Beverly Hills Plastic Surgeons, including Dr’s Paul Nassif, GarthGarth Fisher, and Andy Frankel, she saw the same pattern everywhere: exceptional clinical skill paired with inconsistent business systems.
The opportunity (and the gap) was clear.
Terri launched her consulting firm in 2012 to help practices strengthen the business side of aesthetics. Shortly after, she was recruited to become the managing partner of an underperforming Beverly Hills Medical Spa.
Instead of advising from the outside, she stepped in, rebuilt the practice from the ground up, and proved the power of her own frameworks.
Within five years, the practice was successfully acquired by SkinSpirit.
Everything Terri teaches comes from real operational experience.
Every system, every sales training, every financial model was developed, tested, and refined inside practices just like the ones she serves today.
How We Show Up
Every practice is different. But the way we partner with clients is consistent. Direct. Honest. Data-driven. Zero pretense. Zero ego.
We tell the truth, even when it’s uncomfortable, and stay focused on the handful of changes that actually move the business forward.
Practices work with TRC because they want a team that:
- Has actual real-world experience in scaling aesthetic practices
- Communicates clearly
- Sees what others miss
- Holds the bar high
- Expects follow-through
- Partners with both ownership and staff
- Is committed to building something that lasts
Everything we recommend is something we’ve built, tested, or run ourselves.
That’s the difference between advice and leadership, and it’s the standard we hold.
Our Team of Transformational Experts
Terri Ross
Founder/CEO
As a sought-after business strategist, sales trainer, international speaker, author, and podcast host, Terri empowers practices to scale beyond seven figures with proven systems. Bold, relatable, and results-driven, Terri is the voice shaping the future of the industry.
Christy Perry
PARTNER/ CSGO
With 30+ years in aesthetics, Christy transforms practices into thriving, profitable businesses, turning complex data into clear, actionable strategies that drive real results.
Jerri Harris
DIRECTOR OF CUSTOMER SUCCESS
From tripling client revenue to boosting product sales by 24% month-over-month, Jerri blends strategy with heart, helping the consulting team hit milestones and celebrate everyday wins.
Erin Trabert
Sr. Practice Consultant
From provider to Director of Operations, Erin brings real-world experience and proven strategies that empower teams, improve efficiency, and drive long-term success.
Emily Brems
Consulting CFO
As a Consulting CFO, Emily brings deep multi-location industry finance expertise to support our clients with financial strategy, reporting, and performance insights.
Tyler Terry
Vice President of Sales
With more than a decade in the aesthetics industry, Tyler Terry specializes in turning demand into revenue. As VP of Sales, he leads TRC’s sales strategy and execution, helping practices improve conversions and scale performance.
Cameron Hemphill
Chief Operating Officer
Cameron Hemphill is a growth strategist, investor, and founder of Growth99. He has helped scale more than 1,000 medspas nationwide and now shares his expertise as host of the Medical Millionaire Podcast and a frequent industry keynote speaker.
Jamaica Winship
Director of Email Marketing and Strategy
Jamaica Winship specializes in conversion-focused copy and digital strategy, partnering with brands like IBM, Expedia, and Atlassian to deliver creative, data-driven results.
Carrie Saks
Director of Public Relations & Content Specialist
Carrie Saks is a seasoned public relations and content specialist with more than 35 years of experience helping businesses grow through strategic communications and sales-enablement expertise. She has worked with hundreds of companies to craft impactful messaging that drives visibility and results.
Led by an Industry Expert
- Sales trainer, consultant, and partner to leading aesthetic industry brands, including Skinbetter, Galderma, Podium, RepeatMD, Merz, BTL, Environ, Moxie, Symplast, XOD, Shapescale, New Beauty, and more
- Trusted by leading private equity firms and franchisees for strategic growth advisory and sales training, including Aesthetic Partners, CPP, Varsity Healthcare, Forever YoungDermCare Management, VIO, and Skinclique
- Advisory board member for NewBeauty, Shapescale, and XOD
- Featured speaker at The Aesthetic Society, Vegas Cosmetic Surgery, The Aesthetic Show, The Medical Spa Show, ISAPS, ABAM, MAP, Innergize, and more
- Host of the industry-leading podcast, In Touch With Terri
- Published author for top aesthetic industry publications
You Don’t Need More Patients.
You Need Better Performance.
If you’re done with ideas (or trying to do it yourself) and ready for execution, Terri Ross Consulting is your strategic advantage.
