CASE STUDY • PRIVATE CONSULTING
How Renee Burke Plastic Surgery Increased Annual Top-Line Revenue by 82%
Renee Burke Plastic Surgery | Illinois
THE RESULTS
A comprehensive private consulting engagement created measurable growth across surgical, non-surgical, and retail revenue.
+69%
Surgical Revenue
Within 6 months
+52%
Non-Surgical Revenue
Within 6 months
+94%
Retail Revenue
Within 1 year
+82%
Top-Line Revenue
Annual increase
THE CHALLENGE
Strong Practice. Untapped Revenue.
Renee Burke Plastic Surgery was already a successful, established practice, but several operational and financial gaps were limiting growth.
Pricing was below market, compensation wasn’t tied to performance, consultation processes lacked consistency, and limited tracking made it difficult to identify where revenue and profitability were being lost.
INDUSTRY
Plastic Surgery + Medical Aesthetics
ENGAGEMENT
Private Consulting
LOCATION
Illinois
THE OPPORTUNITY
Build a More Profitable, Performance-Driven Practice
Pricing, compensation, consultation flow, retail integration, performance tracking, and financial reporting all presented opportunities to create significant growth without relying on discounting or simply increasing patient volume.
THE TRC APPROACH
Turning Opportunity Into Measurable Growth
Pricing + Profitability
Aligned surgical and non-surgical pricing with market benchmarks and rebuilt quotes with clearer cost segmentation.
Performance-Based Compensation
Redesigned compensation around tiered monthly goals tied to performance and margin.
Sales + Consultation Training
Delivered onsite training around phone skills, consultation structure, value-based communication, objection handling, and follow-up.
Systems + Accountability
Improved performance tracking, retail integration, and financial visibility to support better decision-making across the practice.
Dr. Renee Burke
Double Board-Certified Plastic Surgeon
Renee Burke Plastic Surgery & Med Spa
“Rather than losing patients, we converted more.”
“I thought I was charging appropriately, but TRC pointed out that several of my non-surgical and surgical procedure fees were below industry benchmarks. They recommended a new price list. I was concerned at first, but after implementing the changes, rather than losing patients, we converted more.
In fact, we had one of our highest revenue months, with our surgery revenue alone exceeding half a million dollars in one month. Working with TRC has been one of the best decisions I’ve ever made. I now have the tools and knowledge to ensure continued growth and success in my practice.”
What Could This Kind of Growth Look Like in Your Practice?
Your practice may have the same kinds of untapped opportunities. Let’s look at the numbers, identify where growth is being left on the table, and determine the smartest next move.
