CASE STUDY • PRIVATE CONSULTING
How Muse Med Spa Increased Monthly Revenue by More Than 70%
Muse Med Spa | Troy, Michigan
THE RESULTS
A private consulting engagement helped Muse strengthen profitability, standardize the patient journey, and create greater accountability across the team.
+70%
Monthly Revenue
After implementing TRC recommendations
GOALS
Revenue Targets
Despite staff changes and maternity leave
PLANS
Treatment Planning
Now standardized across the practice
REFERS
Provider Referrals
Across multiple providers
THE CHALLENGE
Strong Potential. Too Much Revenue Left on the Table.
Muse Med Spa had a strong clinical team and an established patient base, but gaps in pricing, compensation, training, and operational structure were limiting growth.
Without consistent systems for treatment planning, accountability, and cross-provider referrals, too much revenue opportunity depended on the individual provider rather than the practice as a whole.
INDUSTRY
Medical Aesthetics
ENGAGEMENT
Private Consulting
LOCATION
Troy, Michigan
THE OPPORTUNITY
Build a More Profitable, Performance-Driven Practice
Muse had significant opportunity to grow without relying on more patient volume. By strengthening pricing, compensation, consultation structure, treatment planning, and cross-provider collaboration, the practice could capture more value from the patient base it already had while creating greater consistency and accountability across the team.
THE TRC APPROACH
Turning Revenue Opportunity Into Repeatable Growth
Pricing + Profitability
TRC audited pricing, discounting, and profitability to identify where revenue was being lost, then implemented more market-aligned pricing and reduced reliance on relationship-based discounts.
Compensation + Accountability
Provider compensation was restructured around clear production goals, with monthly targets translated into measurable weekly and daily benchmarks.
Consultation + Treatment Planning
TRC introduced structured consultation tools, treatment plans, and skincare recommendations to improve conversion, support multi-concern patients, and increase long-term patient value.
Cross-Selling + Accountability
New cross-provider referral and cross-selling protocols helped connect services across the practice while creating a more collaborative, team-based approach to patient care.
Lindsay El-Awadi, MS, PA-C
Muse Med Spa
“TRC helped us build a real operational foundation.”
“Working with TRC and Jerri has been transformational for how we run this business. From restructuring compensation and pricing to building a real operational foundation, they helped us stop leaving money on the table and start building with intention.
Our providers are producing more, our team is more aligned, and we're seeing real growth in new patients, lead generation, and collaboration. TRC provided us with the strategy, accountability, and perspective that keeps us focused on our goals.”
How Much Revenue Is Your Practice Leaving on the Table?
Growth doesn’t always require more patients. Sometimes the biggest opportunities are already inside your pricing, compensation, patient journey, and team performance.
Let’s identify where revenue is being lost and what it would take to turn those gaps into significant growth.
