CASE STUDY • PRIVATE CONSULTING + SALES training
How The Skin Lounge Spa Increased Revenue Per Hour by 70% and Turned Memberships Into $21K in Recurring Revenue
The Skin Lounge Spa | Cedar Rapids, Iowa
THE RESULTS
By strengthening financial visibility, consultation strategy, membership profitability, and patient follow-up, The Skin Lounge Spa created meaningful revenue growth in just months.
+70%
Revenue Per Hour
Increase within just a few months
+$21K
Recurring Revenue
Revamped membership program
100%
Consult-to-Close Rate
After implementing the TRC method
+6
New Consults
Within 3 days of sales training
THE CHALLENGE
A Growing Practice Without the Financial Visibility to Guide It
The Skin Lounge Spa had demand and opportunity, but the systems behind the business weren’t providing the visibility or structure needed to translate that activity into consistent, profitable growth.
Without defined KPIs or daily production targets, revenue was difficult to forecast. Services were often sold individually rather than as part of comprehensive treatment plans, the membership program was losing money, and there was no consistent process for reactivating existing patients.
At the same time, growing demand for weight loss services was beginning to crowd out higher-margin aesthetic treatments.
INDUSTRY
Medical Aesthetics
ENGAGEMENT
Private Consulting
LOCATION
Cedar Rapids, Iowa
THE OPPORTUNITY
Turn Patient Demand Into More Predictable, Profitable Revenue
The opportunity wasn’t simply to attract more patients. It was to increase the value of the demand the practice already had.
By understanding the numbers behind the business, improving the consultation process, rebuilding the membership model, and creating systems for reactivation and comprehensive treatment planning, The Skin Lounge Spa could increase revenue without relying solely on a constant stream of new patients.
THE TRC APPROACH
Building a Clearer Path to Profitable Growth
KPIs + Financial Planning
Established monthly revenue goals, daily production targets, and tracking for the practice’s most important KPIs, with a specific focus on Revenue Per Hour. TRC also developed a forecast, budget, and P&L roadmap to improve financial visibility and decision-making.
Consultation + Treatment Planning
Trained the team on consultative selling and built structured Cosmetic/Concerns Interest Questionnaires, treatment plans, and skincare regimens to move patients beyond one-off services and toward comprehensive recommendations.
Membership + Recurring Revenue
Restructured the membership model and incorporated membership conversations directly into treatment plan presentations, transforming a program that had been losing money into a growing source of recurring revenue.
Reactivation + Revenue Expansion
Implemented a six-month patient reactivation system using Boulevard reporting and trained the team on proactive outreach. TRC also helped create new revenue opportunities by pairing weight loss with skin support and shifting from one-off medication sales to a structured three-month program.
Misty Becwar, NP
The Skin Lounge Spa
“I'm finally running the practice with a clear plan instead of reacting day to day.”
“Since working with TRC, I’m approaching $60K/month, building recurring revenue with memberships, and finally running the practice with a clear plan instead of reacting day to day. I now understand exactly what we need to produce daily to grow the business, and I’m excited about the future.”
What Would Change If You Knew Exactly What Your Practice Needed to Produce?
Growth becomes much easier to manage when you know the numbers behind it.
TRC helps practices identify where profitability is being lost, build stronger revenue systems, and give their teams a clear plan for turning more of their existing opportunities into growth.
