CASE STUDY • PRIVATE CONSULTING + On-site sales training
How Touch MedSpa Turned Better Consultations Into Higher Revenue
Touch MedSpa | Myrtle Beach, SC
THE RESULTS
Stronger consultations, clearer value communication, and more consistent sales execution translated into meaningful gains across the practice.
+$30K
Revenue
Year-over-year growth in a single month
+$1K-$1.5K
Revenue Per Hour
Reached by top team providers
+73%
Provider Revenue
Month-over-month growth
+47%
Average Patient Spend
Increase for one provider
THE CHALLENGE
Plenty of Opportunity. Too Much Left on the Table.
Touch MedSpa offered advanced treatments across aesthetics and wellness, but the patient journey wasn’t consistently turning that expertise into treatment plans, higher-value visits, or long-term patient relationships.
Providers often relied on passive language and presented services as optional rather than confidently recommending solutions. Product recommendations happened inconsistently, departments operated largely in silos, and there was no repeatable framework for introducing complementary services, including the growing wellness and HRT program.
At the same time, rapid growth, team transitions, new service lines, and software changes were putting additional pressure on the practice.
INDUSTRY
Medical Aesthetics + Wellness
ENGAGEMENT
Private Consulting + Sales Training
LOCATION
Myrtle Beach, South Carolina
THE OPPORTUNITY
Make Every Patient Conversation More Valuable
The opportunity wasn’t simply to “sell more.” It was to give the entire team a clearer way to understand patient needs, recommend the right solutions, communicate value, and confidently guide patients toward a comprehensive treatment plan.
By strengthening the patient journey from the first phone call through consultation, treatment, product recommendations, wellness, and follow-up, Touch could increase revenue while creating a more connected experience for patients.
THE TRC APPROACH
Building Confidence From the Front Desk to the Treatment Room
Consultation + Sales Training
Trained the full team on the role of sales in aesthetics and rebuilt the consultation process around confident, solution-focused recommendations. Providers learned personality-based selling, objection handling, and how to guide patients toward clear treatment decisions.
Pricing + Value Communication
Reworked pricing and value messaging so advanced treatments were presented in a way that better reflected the practice’s expertise and helped providers communicate recommendations without hesitation.
Cross-Selling + Patient Value
Moved skincare and complementary service recommendations earlier in the patient conversation and created a stronger framework for connecting aesthetics, wellness, and HRT rather than treating each department as a separate experience.
Systems + Accountability
Strengthened front-desk follow-up, rebuilt elements of the wellness program, introduced KPI tracking around revenue per hour, retail, and retention, and implemented daily huddles with roleplay to reinforce sales skills and improve consistency.
Jessica Bell
CoolSculpting Provider + Co-Owner
Touch MedSpa
“Our team's confidence in converting consultations has gone up 10x.”
“After our on-site sales training, our team's confidence in converting consultations has gone up 10x. We're closing treatment plans and handling objections in ways we never could before.
We're also seeing a lot more referral-based patients, and morale and collaboration across departments have never been stronger."
What Happens When Your Team Gets Better at the Conversation?
Small changes in how your team asks questions, communicates value, recommends treatment, and follows up can have a measurable impact on revenue and patient experience.
Let’s identify where your patient journey is losing momentum and what could change when your team has the tools to convert more of the opportunity already walking through the door.
