CASE STUDY • PRIVATE CONSULTING
How Fab Face Increased Year-Over-Year Revenue by 26%
Fab Face | Battle Creek, Michigan
THE RESULTS
A private consulting engagement helped Fab Face strengthen operations, increase demand, and build the systems needed to grow more strategically.
+26%
Top-Line Revenue
Year-over-year growth
+20K
Event Revenue
Generated in a single day
2-3X
Booking Lead Time
Increased fro a few days to 7-10 days
+100%
Evening Capacity
Booked solid from 4-7 PM
THE CHALLENGE
Growth Without the Structure to Support It
Fab Face had built a loyal patient base and strong demand, but the business was still operating with systems more typical of a salon than a performance-driven medical aesthetics practice.
Compensation lacked clear career pathways, onboarding and training were inconsistent, and limited KPI tracking made it difficult to plan proactively around staffing, scheduling, capacity, and future investments.
INDUSTRY
Medical Aesthetics
ENGAGEMENT
Private Consulting
LOCATION
Battle Creek, MI
THE OPPORTUNITY
Build the Systems to Support Continued Growth
Compensation, team development, consultation strategy, scheduling, capacity planning, and lead generation all presented opportunities to create a more scalable business model while getting more value from the demand and patient relationships Fab Face had already built.
THE TRC APPROACH
Turning Growth Into a More Scalable Business
Compensation + Career Pathways
Redesigned compensation and established clearer career pathways to better align performance, income potential, accountability, and profitability.
Training + Performance Management
Built more consistent onboarding and training systems, introduced KPI tracking, and established weekly performance reviews and forward-looking scheduling.
Consultation + Patient Value
Trained providers on structured consultations and comprehensive treatment planning, helping shift the practice from single-service transactions toward higher-value patient care.
Capacity + Lead Generation
Streamlined scheduling, added MA support for room turnover and preparation, and launched a new website with SEO and structured lead management through Podium to create more consistent inbound demand.
Brittany Wilson
Office Manager
Fab Face
“We have shifted from a salon mindset to a performance-driven med spa model.”
“In 2025, we grew total gross revenue by 26% year over year and proved our promotional strategy with a $20,000 event in a single day. We’ve increased demand to the point that we’re booking 7–10 days out with evenings full, and we now have consistent inbound leads through our website and SEO.
Most importantly, we have shifted from a salon mindset to a performance-driven med spa model and have the systems, structure, and visibility to grow the business strategically instead of reacting."
What Could This Kind of Growth Look Like in Your Practice?
Your practice may have the same kinds of untapped opportunities. Let’s look at the numbers, identify where growth is being left on the table, and determine the smartest next move.
