How We Help Your Aesthetic and Wellness Practice Grow Profitably
The Right Strategy. The Right Systems. The Right Support.
Every Practice IsDifferent. Your Strategy Should Be Too.
TRC rejects one-size-fits-all consulting.
Every engagement begins with understanding your people, your processes, your market, and your goals. Then we build a plan that fits the reality of your business.
Our team brings 120 years of combined experience and a tested growth framework that consistently improves conversions, retention, revenue per hour, efficiencies, and profitability.
Sales Training
Train your team. Transform your practice.
Your team is your greatest revenue-generating asset if they’re trained and held accountable with clear, role-based KPIs.
Our signature sales training program (virtual or onsite) teaches your team how to connect, convert, close, and retain with confidence.
We cover everything from phone and front desk skills to high-performing consultation frameworks, questioning skills, and objection handling.
No sleazy scripts or shady sales tactics. No tone-deaf consultations. Instead, you’re armed with strategic psychology and systems that work.
Private Coaching
Our most hands-on, personalized program.
For aesthetic leaders ready to scale, this is an opportunity to work privately with one of our expert business consultants over 6 or 12+ months. We take a deep dive into every aspect of your business: from sales, finance, operations, strategy, leadership, profitability to an exit
We’ll reverse-engineer your goals, build custom growth plans, and provide bi-weekly accountability so you can implement in a way that creates real financial and operational impact in your practice.
Sales & Business Mastery Mentorship
An affordable, high-impact monthly community for aesthetic and wellness practices.
Terri Ross’s Mentorship is ideal for providers and practice owners who want support, structure, and momentum (without jumping into a bigger program yet).
Perfect if you’re building, refining, or stabilizing your practice and simply need ongoing guidance and community, but aren’t quite ready for private consulting.
Corporate Speaking, Consulting, and Training
Aligning corporate strategy with real-world results
For aesthetic, wellness, and software companies, TRC offers tailored consulting and sales training programs designed to boost revenue, improve sales performance, and align teams at every level.
We provide:
- Strategic consulting to connect corporate goals with practice growth
- Customized sales training programs to increase utilization of equipment or products, in addition to increasing conversions and revenue
- KPI development and performance tracking to measure what matters
- Team workshops and executive coaching to build accountability and high-performance cultures
At TRC, we bridge the gap between corporate vision and real-world execution, equipping teams with proven frameworks that increase conversions, retention, and profitability.
Client Results
Terri Ross Consulting is the best in the business
I’m proud to say that Terri Ross is part of the GAIN Business Platform. Terri’s one of the best in the business when it comes to building scalable business models. strategic planning, and developing winning teams.
Matt Whipple
Director of GAIN Business with Galderma
Over 50% increase in revenue
With Terri Ross Consulting’s sales training and coaching, my monthly surgeon revenue exceeded $500K — over a 50% increase — and we’re now expanding services projected to generate $2M+ in new annual revenue.
Renee Burke, MD
Dr. Renee Burke Plastic Surgery, Aesthetics , and MedSpa
Immediate lift in revenue
Within the first month, we received a Business Eval and Formal Business Report. We restructured P&L that gave us immediate clarity on our value, opportunities, and gaps.
With TRC’s help, we adjusted our pricing and saw an immediate lift in revenue. Their training helped us improve the patient experience and shift from transactional selling to true value-based care.
Ashley Gordon and Dr. Dustin Reid
Co-Founders, Restora Plastic Surgery
Terri is an absolute powerhouse and leader…
We originally engaged with TRC to help with sales training and organizational development, however, we have been pleasantly surprised as we have received much more. She has provided our team with ALL of the tools needed for us to better understand our business and better plan for success.
Terri and her team have been able to address all the pertinent pain points that I have as a MedSpa owner by consolidating the tools that address those pain points. Everything from staff training to industry benchmarking, from analyzing metrics to ‘understanding the numbers’. Thank you Terri.
Manny Rodriguez
Allura Wellness & MedSpa
124% Growth
Our journey with Terri Ross Consulting has been TRANSFORMATIONAL. The dynamic energy and depth of knowledge about sales training left a deep impression on my team. Terri Ross Consulting’s unique approach in creating treatment and compensation plans and how to create and use meaningful collateral materials during the consultation has elevated our clients’ five-star patient experience during consultations.
Julie Acarregui
Pure Medical Spa
$2.5M Growth in 12 Months
After 30 years of private practice in plastic surgery, I have seen my share of consultants. Terri Ross provides an incredible amount of actionable, data-driven information and useful practical advice. I cannot recommend Terri Ross Consulting highly enough. She knows her stuff and helps you analyze your spa/practice in ways that are clear and concise. Thank you Terri!
Francisco Canales, MD & Heather Furnas, MD
Plastic Surgery Associates & Allegro MedSpa
Frequently Asked Questions
Who are your services for?
Our services are designed for medical aesthetic practices, including med spas, plastic surgery, cosmetic dermatology, integrative and wellness centers, and other specialties offering aesthetic services. Whether you’re launching your first location, having a desire to expand, scaling a multi-million-dollar practice, or just struggling with team, sales, conversions, growth, and profitability, we meet you where you are with proven results.
How do I know which service is right for me?
Start by booking a Complimentary Strategy Call. We’ll assess your goals, challenges, and current business stage, then recommend the best-fit program.
What kind of results can I expect?
Clients routinely report revenue increases between 30% to 150% within 6–12 months. Results vary based on implementation and team commitment, but everything we teach is performance-driven and backed by real-world results.
How is this different from hiring a general business coach?
Our team brings over 100 years of combined experience dedicated solely to the medical aesthetics and wellness industry. This isn’t a side focus; it’s our entire business. Unlike general business coaches who apply broad, one-size-fits-all strategies, we deliver proven systems, benchmarks, KPIs, and financial frameworks built specifically for aesthetic practices.
We understand the nuances of running a high-performing aesthetic business because we’ve lived it. From starting practices from scratch to scaling and positioning them for acquisition, and working at the executive level, we’ve done it all.
From optimizing revenue per hour to creating sustainable growth plans, we speak your language, anticipate your challenges, and guide you with strategies that are customized, results-driven, and rooted in real-world success.
Do you offer virtual services or only in-person?
Both. We offer virtual coaching, training, and strategy calls as well as on-site sales training and practice intensives. We’ll match the right format to your goals and budget.
Will my team be involved, or is this just for owners?
Your team is essential to your success. While we work closely with owners on strategy and leadership, especially in sales training, business evaluations, and mentorship programs, the real transformation comes from engaging the entire team in the process.
Our programs are built for full-team integration: from sales training and operational execution to financial accountability and leadership development. We help you implement our plans, drive team buy-in, and create a culture where every team member is aligned, accountable, and empowered to perform.
What if I don’t have a big team or a large budget?
That’s okay. We offer multiple service tiers to accommodate different budgets and practice sizes, from one-time business evaluations to ongoing group mentorship and custom coaching programs. The most important step is getting started.
How long until I see results?
Some clients experience immediate wins within weeks, like improved consult conversions, strategic pricing, and increased revenue. For sustained, scalable results, we typically recommend sales training first or a 6- to 12-month engagement.
Can you help with team compensation and bonus structures?
Yes. Compensation strategy is a core part of what we do. We help you align pay with performance so you can motivate your team, control payroll costs, and improve profitability without burning out your people.
