Private Coaching
High-performance, one-on-one strategy with a TRC-certified expert.
For Practice Owners Who Want Exponential Growth
You're not here to play small. And neither is your business.
You’re trying to build a category-leading practice with real profitability, real systems, and real leadership.
Private Coaching is TRC’s most immersive consulting engagement. This is a precision-engineered partnership designed to upgrade how you lead, scale, and make decisions.
This is where practices build infrastructure, accountability, and provider performance to become truly high-performing.
WHAT WE FOCUS ON:
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Financial Insights and Profit Optimization
Revenue per hour, pricing, cost structure, P&L alignment, KPIs, and margins. -
Leadership and Team Accountability
Better communication, higher performance standards, provider alignment, and team-driven execution. -
Operational Excellence
Workflows, scheduling, compensation, org structure, and scalability. -
Sales Performance and Patient Experience
Consult frameworks, treatment planning, value-based selling, and converting at higher levels. -
CEO-Level Decision-Making
Learn how to lead with a blueprint that scales with you.
TRC helps you get Results
Terri Helps the Star of ABC’s “Extreme Makeover”
Terri’s willingness to give 110% of herself and her time, all of the time, to ensure we were properly educated and trained is something that is innate; this can neither be taught nor learned. Finding this kind of talent is rare, which is why I recruited her to work with me and take on the role as Aesthetic Director for The Biomed Spa.
Garth Fisher, MD, FACS
The BioMed Spa
$1.6M Growth in 7 Months
After meeting Terri at an AmSpa conference, I knew almost immediately working with her was the right decision. She gave insight into the financial benchmarks and profit margins we should be aiming for in this industry. There is a ton of data and financial tools/calculators that give you a grasp of knowing where your money goes and how to ensure you have a successful practice. Thank you Terri!
Amanda Satterwhite, MD
Highwater Aesthetics
77% Increase in Profitability
We started with Terri Ross Consulting’s team in 2022. We began with a comprehensive overhaul of our operations, starting with a critical evaluation of our pricing, profitability, and revenue generation per hour leading to major adjustments in these areas. Our organizational structure underwent a strategic realignment that laid the groundwork for expanding our successful model to a new location.
Anthony Admire, MD
AdmireMD Plastic Surgery + Skin Clinic
Over 50% increase in revenue
With Terri Ross Consulting’s sales training and coaching, my monthly surgeon revenue exceeded $500K — over a 50% increase — and we’re now expanding services projected to generate $2M+ in new annual revenue.
Renee Burke, MD
Dr. Renee Burke Plastic Surgery, Aesthetics , and MedSpa
New Jersey Plastic Surgery
Terri’s educational training (vital for growth and to reduce staff turnover rates) is not optional. Her intensive sales and financial training helped us to achieve our goals without having to fly blindly financially. There are no planes or ships out there without a navigation system as nobody wants to crash. Her training is like the GPS for practices.
Barry E. DiBernardo, MD, FACS
New Jersey Plastic Surgery
60% Increase in Revenue
I am speechless when it comes to what Terri Ross has done for my practice. Our business has just completely taken off. After breaking down our operations, we discovered we were way underpriced. That was a huge shock. Naturally, we were nervous to increase pricing, but our patients appreciate our practice, and we did not receive any negative feedback.
Dr. Alexis Gordon
Renew MedSpa
Terri Helps the Star of TV Show “BOTCHED”
I was introduced to Terri Ross a number of years ago and did not hesitate to bring her on board as a catalyst in an effort to improve the order within my practice. She has since turned things around in a capacity that I did not previously believe was possible.
Dr. Paul Nassif
Nassif MD Plastic Surgery
Terri is an absolute powerhouse and leader…
We originally engaged with TRC to help with sales training and organizational development, however, we have been pleasantly surprised as we have received much more. She has provided our team with ALL of the tools needed for us to better understand our business and better plan for success.
Terri and her team have been able to address all the pertinent pain points that I have as a MedSpa owner by consolidating the tools that address those pain points. Everything from staff training to industry benchmarking, from analyzing metrics to ‘understanding the numbers’. Thank you Terri.
Manny Rodriguez
Allura Wellness & MedSpa
385% Growth Within 3 Years
Thank you so much Terri! You and your team possess so much knowledge and wisdom. Thank you for all you do. I haven’t found anyone besides my parents, who adds value to me and who I constantly learn from. You are a rare talent. I am blessed to call you my mentor, but most importantly, my friend. After today’s call I thought, ‘Wow! I would never have really known this if not for you.’ I am so grateful!
Abby Bakare
Flawless Skin by Abby MedSpa
B+A Medical Aesthetics
After successfully running a surgical practice for over 14 years, I believed I knew what it took to launch a new business in aesthetics.
But I quickly realized how wrong I was. Meeting Terri Ross was a turning point. She guided us through every step of setting up an aesthetics business, from the foundational elements to the fine details.
Hiring Terri as our consultant was the best decision we could have made. Her comprehensive sales training for our entire team alone has been worth every penny. Terri has provided us with the confidence, education, resources, and training we needed to ensure our practice thrives while avoiding any more costly mistakes. We truly enjoy working with her and are grateful for the profound impact she
has had on our business.
Nicole Basa, Md & Alan Abando, Md
B+A Medical Aesthetics
$2.5M Growth in 12 Months
After 30 years of private practice in plastic surgery, I have seen my share of consultants. Terri Ross provides an incredible amount of actionable, data-driven information and useful practical advice. I cannot recommend Terri Ross Consulting highly enough. She knows her stuff and helps you analyze your spa/practice in ways that are clear and concise. Thank you Terri!
Francisco Canales, MD & Heather Furnas, MD
Plastic Surgery Associates & Allegro MedSpa
22% Increase in Revenue Per Patient
I invited Terri Ross to work with my team because of her dynamic and hands-on approach to transformative change. Terri spent a day with me and my non-surgical providers, offering insights on improving consultations with treatment plans and demonstrating the power of patient education over just selling. This shift has resonated with my patients and the impact shows in our profitability.
Renato Saltz, MD
Saltz Plastic Surgery & Spa Vitoria
What’s You Get:
A done-with-you strategic partnership that rebuilds your business from the inside out, including leadership, pricing, financials, operations, team performance, and scalable systems.
Bi-Weekly 1:1 Strategy Sessions
Direct access to a TRC Expert Business Coach personally trained and certified by Terri Ross.
A Custom Roadmap to Profitability
Built around your goals, your data, and your specific market.
Operational and Financial Overhaul
You’ll learn exactly where revenue is leaking, what’s underpriced, what’s unprofitable, and what needs to be restructured.
Team Leadership Development
Communication, accountability, elevated standards, and a culture that drives performance.
Implementation and Accountability
Weekly check-ins, progress tracking, and real-time troubleshooting so execution doesn’t fall through the cracks.
Full Access to TRC Tools and Frameworks
Pricing models. Compensation structures. Revenue-per-hour analysis. Organizational charts. Consult frameworks. Everything we use inside top-performing practices.
Private Client Portal
Unlimited email access for fast answers and real-time guidance.
Why Private Coaching?
Most practice owners need more than just advice. They need a trusted strategic partner.
Someone who’s been in the trenches, built and turned around aesthetic practices, and knows what it takes to create real, lasting growth.
Private coaching gives you direct access to proven systems, expert eyes on your business, and the kind of accountability that moves you from stuck to strategic. Fast.
Is Private Coaching The Right Fit?
Perfect for:
- Medical spas
- Plastic surgery practices
- Cosmetic dermatology
- Integrative and wellness practices
- Growing practices ranging from $750K–$5M+
- Owners who want sustainable, profitable, systemized growth
Not for:
- Practices looking for band-aids
- Owners not willing to lead or be held accountable
- Teams not ready for change
