Sales training thatConvertsEducation Into Emotionally-Driven Decisions.
This high-impact and interactive training teaches your team how to educate with empathy, ask the right questions, communicate value, qualify effectively, handle objections with confidence, and convert consultations, without ever feeling salesy.
On-site and Virtual Sales Training for High-Performance Aesthetic Teams
The Difference Between Good and Great
Your practice can be “good.” Busy. Booked out. Making money. BUT...
But a high-performing, scalable, and truly profitable practice?
That’s a practice where:
- Every team member follows a proven sales methodology and framework.
- Your team truly understands the psychology of the aesthetic consumer and WHY they want these procedures.
- Phone calls are handled with intention: rapport is built, value is clearly communicated, and price objections are addressed before they stall the sale, resulting in converting callers into appointments.
- Consultations follow a repeatable structure that educates, builds trust, and drives consistent conversions.
- Treatment plans are presented in a way that increases buy-in and long-term retention.
- Revenue per hour is optimized, increasing profitability with every appointment.
- Growth comes from smarter systems, built to retain patients long-term.
That’s the difference TRC sales training delivers:
A repeatable system that elevates your team’s performance, increases conversion rates, and drives sustainable profit—without ever feeling salesy.
Ask Yourself These Questions:
- Are your conversions 70% or higher? Or maybe you don't know
- If your team was asked for your value proposition, WHY patients should choose you over your competitors, do you feel confident in their response?
- Do you listen to your phone calls? Do you know how much money is being left on the table?
- Can your team qualify the right clients? Or do clients book that never convert?
- Does your team struggle to handle or overcome price objections?
- Do you have a formalized and consistent consultation process?
- Are your providers doing treatment plans consistently?
- Are you using resources in the consultation like a Cosmetic Interest Questionnaire, a Treatment Plan, and an At-Home Skin Care Regime?
- Is your team hitting industry benchmarks and KPIs, like revenue per hour, average patient spend, conversions, retail sales, and retention? Or are you not sure?
- Do you have a consistent follow-up process?
- Is your revenue consistently growing each month? Each year?
Would an extra $50,000–$100,000 per month change your business?
If you can’t answer these, or you know the answers but EXPECT better, can you afford NOT TO INVEST IN SALES TRAINING FOR YOUR PRACTICE?
These teams get Results
Immediate lift in revenue
Within the first month, we received a Business Eval and Formal Business Report. We restructured P&L that gave us immediate clarity on our value, opportunities, and gaps.
With TRC’s help, we adjusted our pricing and saw an immediate lift in revenue. Their training helped us improve the patient experience and shift from transactional selling to true value-based care.
Ashley Gordon and Dr. Dustin Reid
Co-Founders, Restora Plastic Surgery
$2.5M Growth in 12 Months
After 30 years of private practice in plastic surgery, I have seen my share of consultants. Terri Ross provides an incredible amount of actionable, data-driven information and useful practical advice. I cannot recommend Terri Ross Consulting highly enough. She knows her stuff and helps you analyze your spa/practice in ways that are clear and concise. Thank you Terri!
Francisco Canales, MD & Heather Furnas, MD
Plastic Surgery Associates & Allegro MedSpa
22% Increase in Revenue Per Patient
I invited Terri Ross to work with my team because of her dynamic and hands-on approach to transformative change. Terri spent a day with me and my non-surgical providers, offering insights on improving consultations with treatment plans and demonstrating the power of patient education over just selling. This shift has resonated with my patients and the impact shows in our profitability.
Renato Saltz, MD
Saltz Plastic Surgery & Spa Vitoria
3 New Surgeries in 1 Day
Terri Ross and her 4S Summit workshop will make you will feel like you paid pennies for this because of all the money you will earn from what you learn. I wanted to grow my practice exponentially and I don’t have the time to do the research myself.
I ended up bringing my Office Manager and Patient Coordinator with me and they are both benefiting tremendously from Terri Ross’ teachings!
John Mesa, MD
Mesa Plastic Cosmetic Surgery
It’s been a game changer for us…
Just because we do well, it doesn’t mean we cant do better. Terri has opened our eyes to all sorts of possibilities.
Victor Snyders
Skin Renewal
Terri is an absolute powerhouse and leader…
We originally engaged with TRC to help with sales training and organizational development, however, we have been pleasantly surprised as we have received much more. She has provided our team with ALL of the tools needed for us to better understand our business and better plan for success.
Terri and her team have been able to address all the pertinent pain points that I have as a MedSpa owner by consolidating the tools that address those pain points. Everything from staff training to industry benchmarking, from analyzing metrics to ‘understanding the numbers’. Thank you Terri.
Manny Rodriguez
Allura Wellness & MedSpa
$622K Growth in the First Year
As part owner of a business that was performing well below its capabilities for 4 years, I can unequivocally state that Terri Ross alone is responsible for our 180 degree turn around and tremendous growth. We currently are expanding and still significant month over month increases in gross revenues and efficiencies.
Andrew S. Frankel, MD, FACS
Lasky Aesthetics & Laser
Terri Helps the Star of ABC’s “Extreme Makeover”
Terri’s willingness to give 110% of herself and her time, all of the time, to ensure we were properly educated and trained is something that is innate; this can neither be taught nor learned. Finding this kind of talent is rare, which is why I recruited her to work with me and take on the role as Aesthetic Director for The Biomed Spa.
Garth Fisher, MD, FACS
The BioMed Spa
Next Level Insights
When it comes to knowing the medical aesthetics world and getting businesses on track to success, Terri’s insights are seriously next level. She’s an absolute whiz at helping you take a good, hard look at your business then showing you exactly what you need to do to make it successful. She infuses confidence and a can-do mentality. Honestly, if you’re in the aesthetics game, teaming up with Terri Ross could be the smartest move you ever make.
Marlo Malamis-Brown
Key Accounts Director, L’Oreal- skinbetter science
New Jersey Plastic Surgery
Terri’s educational training (vital for growth and to reduce staff turnover rates) is not optional. Her intensive sales and financial training helped us to achieve our goals without having to fly blindly financially. There are no planes or ships out there without a navigation system as nobody wants to crash. Her training is like the GPS for practices.
Barry E. DiBernardo, MD, FACS
New Jersey Plastic Surgery
$2M Growth in 2 Years
Working with Terri grew our practice revenue by $2 Million dollars in
the first 2 years. The best decision I could have made was to invest in our education and our training. Working with Terri and the team has led us to understand and grow on a large scale. I want to express my deep appreciation for the time, willingness, and tools that you have given us.
Gabriela Rodriguez
OLAM Medical Spa
TRC brings teams together
What impressed me the most was the level of engagement in the room — the way you brought physicians, leaders, and teams together to collaborate and share openly was amazing. It’s rare to see that kind of energy and interaction sustained throughout an entire conference, and it speaks to how well you and your team designed the experience.
The content, the flow, and the attention to detail were all outstanding. It was clear this wasn’t just another conference — the thought and energy behind it made it both impactful and inspiring.
Jill Chait
Senior Vice President -Clinical Operations, DermaCare
What’s Included:
Baseline Assessment
An audit of your current sales flow and KPIs to identify where money is leaking and the greatest growth opportunities are.
Pre-Training Team Questionnaire
A brief questionnaire to gather practical insights from your team on expectations and what they want to learn the most.
SWOT Analysis
Your team completes a SWOT analysis, and we use the findings to pinpoint exactly where sales are breaking down and where focused training will drive the biggest gains.
Comprehensive Sales Training Manual
Every team member receives a tactical, easy-to-use training manual (the bible) that includes scripts, templates, the Top 11 Questions to Ask in a Consult, the LAER communication method, objection-handling techniques, consult flow, and more.
Onsite or Virtual Training
Choose from a 1.5-day onsite experience or a 6–8 hour virtual training. This training is tactical, high impact, both packed with a proven curriculum, training by role and contains exercises, scripts, role-play scenerios, breakout sessions, and real-time coaching and feedback.
Post-Training Support
Two 60-minute follow-up calls at 30 and 60 days to ensure retention, accountability, and results.
The Training That Elevates Every Metric
Your team gets the communication, conversion, and performance systems behind practices that consistently generate millions.
Higher Conversion Rates at Every Step
Master the proven phone etiquette, consult flow, questioning, and treatment planning skills that increase conversions from inquiry → consult → booked procedures.
Increased Revenue Per Hour & Stronger Treatment Plans
Learn how to present comprehensive, value-driven treatment plans that increase average patient spend, revenue per hour, retention, and lifetime value.
Consistent, Data-Driven Growth
Understand the KPIs that actually matter, including conversions, average patient spend, revenue per hour, utilization, capacity, retail sales, retention, and lifetime value, so your team can make decisions based on actual data.
Confident, High-Performing Sales Team
Your front desk, providers, and PCCs learn how to credential, build trust quickly, ask powerful questions, and overcome objections using TRC’s LAER model.
Motivated, Results-Driven Staff
Role-play, accountability tools, and performance tracking build a culture where your team is aligned, empowered, and consistently improving.
Immediate Course-Correction on Underperformance
Real-time coaching, call audits, and follow-up systems ensure your team applies what they learn, and you catch issues before they cost you revenue.
A Sales Strategy That Evolves With You
Learn how to align your pricing, packaging, and promotions with your profit margins and capacity, and adjust strategically as you grow.
