BUILD A More PROFITABLE, SCALABLE AESTHETIC PRACTICE
Strategic consulting for medical spas, plastic surgeons, and aesthetic and wellness businesses ready to increase profitability, build systems that run without you, and maximize what the business is worth.
STRONG CLINICAL SKILLS DON'T GUARANTEE A Strong Business
Because without the right business systems or training, even high-performing practices struggle with growth and profitability.
Most aesthetic and wellness practices face the same challenges: lack of financial knowledge, benchmarks and KPIs, low or inconsistent patient conversions, weak revenue per hour, low capacity and utilization, inconsistent retention and operational inefficiency.
Terri Ross Consulting is the business performance partner that practices trust to fix these gaps with financial, operational, and sales systems that create predictable, scalable revenue.
The Result:
- A team trained to qualify, educate, convert and retain
- Data driven decisions backed by financial insights, performance metrics and KPIs that matter most
- Operational systems that support sustainable growth
- Pricing and productivity strategies that maximize revenue
- Leadership best practices that drive accountability and performance
The TRC Growth Accelerator Plan
Step 1
Complete Our Business Insights Questionnaire
Identify your biggest growth opportunities and uncover where your practice is leaving revenue on the table.
Step 2
Book Your Complimentary Strategy Call
Review your results with a TRC Practice Growth Advisor and receive a customized plan tailored to your growth goals.
Step 3
Implement Proven Systems & Scale
If it’s the right fit, you’ll partner with TRC through consulting, coaching, sales training, or mentorship to build the systems and structure your practice needs to grow.
Work With Terri Ross Consulting
Whether you’re just getting started or ready to scale to 8 figures, we meet you where you are and give you the systems and guidance to reach your next level.
Sales Training
The industry’s gold standard. We teach your team (onsite or virtually) to lead with education, build trust, handle objections, convert, and retain patients at the highest level. We transform front desk, managers, PCCs, and providers into confident, consult-converting revenue generators.
Private Coaching
Executive-level consulting for practice owners serious about growth. This is strategic, high-touch consulting designed for practice owners that want to run their practice like a business with precision, profitability, and purpose.
Sales & Business Mastery Mentorship
Monthly coaching calls with experts, ongoing training, answers to critical questions, hot seats, tools and resources, and accountability to help teams execute and grow independently.
Workshops & Events
Hands-on training, leadership development, and high-value networking with top industry professionals.
Corporate Consulting and Training
For device companies, pharma, PE groups, chains, and enterprise-level organizations needing standardized sales systems and financial performance across locations.
Business Evaluation
A formal diagnostic designed to help practice owners understand performance, prioritize improvements, and make smarter decisions moving forward.
Meet Terri Ross & The Team
Trusted Industry and Growth Advisor | Sales Performance Expert and Strategic Consultant
Terri Ross is a nationally recognized thought leader, speaker, author, podcast host, and executive consultant with over 20 years of experience in the medical aesthetics, plastic surgery, and Fortune 500 medical device sectors.
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Known for her unmatched industry knowledge, data-driven approach, and ability to drive measurable results, Terri partners with both aesthetic practices and global corporations to elevate sales performance, team alignment, and operational excellence.
After leading top-performing teams at Medicis and helping launch Zeltiq in the U.S. and Canada, she transitioned into consulting for high-profile Beverly Hills practices and later served as managing partner of a medspa that scaled and ultimately sold to SkinSpirit.
Since founding TRC in 2012, Terri and her team have trained and consulted for more than 2,000 aesthetic practices worldwide and advised leading brands, including Merz, Galderma, SkinBetter Science, Podium, Symplast and many more. She is also the co-founder of the 4S Summit and a sought-after international speaker on the business of aesthetics.
Latest Podcasts
Client Results
Terri Ross Consulting is the best in the business
I’m proud to say that Terri Ross is part of the GAIN Business Platform. Terri’s one of the best in the business when it comes to building scalable business models. strategic planning, and developing winning teams.
Matt Whipple
Director of GAIN Business with Galderma
Over 50% increase in revenue
With Terri Ross Consulting’s sales training and coaching, my monthly surgeon revenue exceeded $500K — over a 50% increase — and we’re now expanding services projected to generate $2M+ in new annual revenue.
Renee Burke, MD
Dr. Renee Burke Plastic Surgery, Aesthetics , and MedSpa
Immediate lift in revenue
Within the first month, we received a Business Eval and Formal Business Report. We restructured P&L that gave us immediate clarity on our value, opportunities, and gaps.
With TRC’s help, we adjusted our pricing and saw an immediate lift in revenue. Their training helped us improve the patient experience and shift from transactional selling to true value-based care.
Ashley Gordon and Dr. Dustin Reid
Co-Founders, Restora Plastic Surgery
Terri is an absolute powerhouse and leader…
We originally engaged with TRC to help with sales training and organizational development, however, we have been pleasantly surprised as we have received much more. She has provided our team with ALL of the tools needed for us to better understand our business and better plan for success.
Terri and her team have been able to address all the pertinent pain points that I have as a MedSpa owner by consolidating the tools that address those pain points. Everything from staff training to industry benchmarking, from analyzing metrics to ‘understanding the numbers’. Thank you Terri.
Manny Rodriguez
Allura Wellness & MedSpa
124% Growth
Our journey with Terri Ross Consulting has been TRANSFORMATIONAL. The dynamic energy and depth of knowledge about sales training left a deep impression on my team. Terri Ross Consulting’s unique approach in creating treatment and compensation plans and how to create and use meaningful collateral materials during the consultation has elevated our clients’ five-star patient experience during consultations.
Julie Acarregui
Pure Medical Spa
$2.5M Growth in 12 Months
After 30 years of private practice in plastic surgery, I have seen my share of consultants. Terri Ross provides an incredible amount of actionable, data-driven information and useful practical advice. I cannot recommend Terri Ross Consulting highly enough. She knows her stuff and helps you analyze your spa/practice in ways that are clear and concise. Thank you Terri!
Francisco Canales, MD & Heather Furnas, MD
Plastic Surgery Associates & Allegro MedSpa
Sneak Peek
Aesthetic Success Roadmap
7 Strategies for Practice Growth
The aesthetic industry is shifting—and practices that thrive in 2025 will be the ones with smarter systems, stronger teams, and sustainable revenue streams. That’s why we created the Aesthetic Success Roadmap—a step-by-step guide packed with proven strategies to help you optimize revenue, retain more patients, and build a practice designed for long-term profitability.
Preview the first 5 pages when you join our insider list
Aesthetic Success Blog
The Business Intelligence Your Aesthetic Practice Actually Needs
How to Build an Acquisition-Ready Aesthetic Practice Long Before You’re Ready to Exit
Can Your AI Concierge Convert a Price Shopper?
