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Business Evaluation
Terri Ross Consulting LLC

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Do You Struggle Wondering?

  • Why aren't we growing as fast as we hoped?
  • Why aren't we generating more revenue?
  • What is our revenue per hour? Or, what should it be for the practice/providers?
  • What procedures are the most profitable?
  • What is my marketing spending? What is my return on investment?
  • What is my patient acquisition cost?
  • What are my profit margins?
  • How can I increase profitability?
  • Why are our schedules not full?
  • Why isn't our website generating more leads?
  • What is my current patient conversion rate?
  • Why are my patient conversion rates so low?
  • What is the average spend per patient?
  • What is our patient retention rate?
  • What reports should we be running?
  • What am I supposed to do with this information?
  • What key performance indicators should I monitor?
  • What should I be paying my team?
  • Why are we busy, but our revenue doesn't seem to be growing?
  • What are my payroll costs?
  • How much am I spending on COGs?
  • How can I reduce expenses?
  • Is my business ready to sell?

Our exclusive Business Evaluation gives you a comprehensive diagnostic exam that will analyze the health of your medical aesthetics practice. You’ll answer a series of questions about every area and department within your practice such as your team, training, services, compensation, pricing, marketing, systems, payroll, financial data, operations, and more.

Our team will perform a detailed analysis that will help you:

  • Understand the overall baseline and health of your business.
  • See what’s working and what isn’t.
  • Uncover missing revenue.
  • Identify areas of opportunity for exponential growth.
  • Make informed decisions and course correct.
  • Know the industry benchmarks and what to measure.
  • Compensate your team to motivate them yet stay within your budget.
  • Take action to implement changes immediately.
  • Increase efficiencies and profitability.

Then, we’ll develop a comprehensive Formal Business Report and provide you with a detailed action plan with the areas of opportunity, and step-by-step approach of what needs to be improved. With the right training, systems, and structure, you will increase operational efficiencies and profitability.

The Formal Business Evaluation includes a report as well as a 90-minute call with one of our experienced Expert Business Coaches to walk you through the findings and discuss next steps.

Terri Ross

How will this Business Evaluation Help Me?

  • Analyze your expenses and cash flow.
  • Understand your profitability and other metrics vital to managing your practice.
  • Determine your revenue per hour compared to industry benchmarks.
  • Evaluate your conversion metrics with suggestions for improvement.
  • Learn what tools to implement, such as call tracking and patient engagement systems.
  • Improve your consultation process and create follow-up protocols.
  • Build long-term treatment plans to increase revenue and improve patient retention.
  • Organize your data and reporting across all platforms.
  • Establish a sustainable compensation plan that will reward productivity and merit.
  • Ensure payroll for providers and support staff is within important benchmarks.
  • Maximize your practice management systems.
  • Channel your marketing dollars in the areas that generate the most ROI.
  • Optimize and ensure your website is converting leads.
  • Put the proper SOPs (Standard Operating Procedures) & Job Descriptions in place so you are legally compliant.

There is no better time than RIGHT NOW to complete a Business Evaluation. You'll understand your business in ways you never have before.

Terri Ross
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“After just one year, we have experienced $2.5M in revenue growth that has far exceeded our expectations.”
-Dr. Paco Canales and Dr. Heather Furnas, Plastic Surgery Associates & Allegro MedSpa

“Thanks to working with Terri, we generated nearly $1m in our first five months in operation.”
-Amanda Satterwhite, Highwater Aesthetics

Optimize Your Business

Terri Ross can take your business or company to the next level of success. Whether you’re looking for an exclusive strategy session, private coaching engagement or onsite sales training for your team, Terri has proven methods to help you achieve exponential growth in this incredibly competitive market. Looking to motivate, inspire, and impact your team? Book Terri as a keynote speaker for your next event.


Terri Ross