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Sales Training
Terri Ross Consulting LLC

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Sales Training for Aesthetic Practices

Terri Ross and her team of experts have helped hundreds of medical aesthetic businesses realize their fullest potential, building a worldwide-renowned industry reputation. Her proven-effective aesthetics industry sales training program can help you answer questions you may or may not be asking yourself and, ultimately, grow your business exponentially.


  • Can your team overcome the "price objection?"
  • If I asked your team what your value proposition is, WHY should clients go to you vs. your competition, what would they say?
  • Do you listen to your phone calls to see how your team answers the calls? How much money is being left on the table?
  • Are you converting 70% or more of your clients into paying appointments?
  • Is your revenue consistently growing each month? Each year?
  • Would you like to generate an extra $50-$100,000 more per month?
  • Are you interested in improving the patient experience but don't know what to do, where to start, or how to fix it?
  • Do you want to grow/expand but are unsure of which is the highest revenue-generating path to take?
  • Are your retail sales 20% of your total revenue?
  • Do you have a follow up process?

If you don't know the answer to these questions (or if you know the answers but wish they were better), sales training with Terri Ross is your solution. Her dynamic, 1.5-day onsite training will change the trajectory of your practice!

The Difference Between “Good” and “Great”

What does sales training do for my practice?

Sales and customer service are at the core of any successful business. The aesthetics client is smart, savvy, educated, and has a lot of choices when choosing one practice over another. To make sure they choose yours, Terri developed a comprehensive, strategic sales training program combining her wealth of experience managing and training peak performance sales teams with her real-world, proven, strategic model (that has grown plastic surgery and MedSpas up to 2800 percent)! This interactive learning experience features dynamic breakout exercises, engaging role-play sessions, and live demonstrations to ensure maximum comprehension and retention of key concepts.

The comprehensive 1.5-day Sales Training experience includes:

  • Mini Business Evaluation tailored to your practice
  • Pre-visit questionnaire to gauge your team’s needs
  • SWOT analysis session
  • Personalized 1-on-1 consultation with Terri or one of our expert coaches a week prior to the onsite training
  • A comprehensive sales training manual for each team member, serving as a valuable resource packed with precise scripts, templates, and more
  • Two, 60-minute follow-up check in calls at 2 weeks and 6 weeks post-training
  • Option to add on Monthly Lunch and Learn Membership at special pricing for practices that have completed the sales training experience

Onsite sales training will help you:

  • Unlock the Power of our Proven Patient Experience Methodology, fostering genuine connections with both new and existing clients, ensuring lasting impressions.
  • Empower Your Front Desk Team with Essential Skills and Processes to Seamlessly Convert Callers into Engaged Clients, amplifying your practice's growth potential.
  • Master Phone Etiquette and Best Practices, equipped with compelling credentialing, a distinctive value proposition, and in-depth knowledge of your service offerings, positioning your practice for unparalleled success.
  • Deploy the Top Sales Strategies to Attract, Convert, Close, and Retain Patients, igniting unprecedented business growth and revenue acceleration.
  • Harness the LAER Model to Identify Opportunities, Craft Compelling Questions, Connect Emotionally with Patients, Overcome Objections, and Deliver Tailored Solutions, optimizing patient conversion rates.
  • Learn the Art of Crafting Treatment Plans that will Enhance Patient Outcomes, and Patient Lifetime Value by cultivating enduring relationships and maximizing revenue potential.
  • Unveil the Power of Effective Follow-Up Strategies, nurturing patient relationships and fostering loyalty beyond the initial encounter.
  • Gain Insight into Critical Key Performance Indicators (KPIs) and their Impact, empowering informed decision-making and strategic growth initiatives.
  • The value proposition for overcoming patient objections in aesthetic practices centers on ensuring patients feel heard, understood, and confident in their decisions. It involves:
    • Tailored Solutions: Addressing patient concerns with personalized solutions that align with their unique needs and goals, fostering trust and satisfaction.
    • Enhanced Experience: Providing a supportive and empathetic environment where patients feel comfortable expressing their concerns, leading to a positive overall experience.
    • Optimal Results: Assuring patients of the efficacy and safety of treatments, backed by evidence-based practices and testimonials, instilling confidence in the outcomes.
    • Education and Guidance: Empowering patients with comprehensive information about procedures, potential risks, and benefits, enabling them to make informed decisions.
    • Long-Term Relationship: Committing to ongoing support and communication, ensuring patients feel supported throughout their journey, from initial consultation to post-treatment care.
    • Overall, the value proposition lies in overcoming objections to facilitate informed decision-making, build trust, and cultivate long-term patient satisfaction and loyalty.
  • Access a Comprehensive Sales Training Manual, complete with Companion Scripts, Tip Sheets, and How-To Guides, serving as your go-to resource for seamless implementation and ongoing success.
Terri Ross doing a presentation during sales training
Terri Ross Consulting office

Following the Road Map to Growth

Onsite & Virtual Sales Training with Terri Ross

Investing in your team is one of the wisest investments you can make with the highest ROI!

With Terri's experience and talent in your corner, your team will be more competent, confident, efficient, effective, and engaging, which will result in better patient experiences. This creates a cycle of success powered by patient enthusiasm and loyalty.

Don't miss this unparalleled opportunity to revolutionize your sales approach and propel your aesthetic practice to new levels of success.

Why Sales Training Matters?

Enhanced Communication Skills: Sales training helps all team members and practitioners communicate effectively with patients, building rapport and trust, which are crucial in the aesthetic industry as it relates to patient conversations and long-term retention.

Increased Conversion Rates: With proper training, staff can better understand patient needs and concerns, ask the right questions, qualify callers, overcome objections, provide value which leads to higher conversion rates from inquiry to consultations and consults to treatments.

Improved Patient Experience: Sales training ensures that staff can provide personalized recommendations and address patient inquiries, resulting in a positive experience that fosters loyalty and referrals.

Higher Revenue Generation: By mastering sales techniques, practices can optimize their revenue streams, maximizing the value of each patient interaction by developing long term treatment plans which will also increase revenue per hour.

Better Upselling and Cross-Selling: Sales training equips staff with the skills to identify additional treatment opportunities and effectively upsell or cross-sell complementary services, boosting overall revenue.

Competitive Advantage: Aesthetic practices that invest in sales training differentiate themselves in a competitive market, attracting and retaining patients by delivering exceptional service and results.

Enhanced Team Performance: Sales training fosters a culture of continuous improvement and teamwork, aligning staff members toward common sales goals and objectives.

Adaptation to Industry Trends: In a dynamic industry like medical aesthetics, ongoing sales training ensures that staff stay updated on the latest treatments, technologies, and market trends, allowing practices to remain competitive and relevant.

By leveraging sales training, medical aesthetic practices can optimize their operations, drive revenue growth, and deliver superior patient experiences.

Terri Ross and full staff

Hard Work Leads to Incredible Results

Schedule your Sales Training consultation with Terri Ross today

Investing in your team is one of the wisest investments you can make! If you could schedule or gain several more patients a day or earn an extra $50K - $100K a month, would that be worth the investment?

No matter where you are in the United States, sales training with Terri Ross can help your company change the lives of more clients and bring in more revenue. Schedule your consultation today to experience the impact Terri Ross can have on your business. Get started now to train your team to be an efficient, revenue-generating sales force!

Corporate Sales Training

Terri Ross is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetic practices and Fortune 500 medical aesthetic companies. Terri has been retained by multiple companies in the aesthetics space to train their sales teams as well as deliver keynote presentations.

Terri can help your corporate sales team with the framework they need to:

  • Increase revenue
  • Hone their sales techniques and skills
  • Promote a culture of high performers

Customized to your company's goals and objectives, Terri's deep understanding and systematic approach to sales enablement (relationships building, value proposition, phone skills, communication styles, the art of following up), will leave your team inspired and motivated for exponential growth.

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“Terri! I cry tears of joy every time I see your beautiful name! I actually attended the last 4S in September, and you tiny little angel on the stage changed my life. I was hanging on your every word and cannot tell you how much your sales training transformed my thinking and how I run my start up med spa.

I'm brand new to the industry and so overwhelmed, and often want to give up. But then you and your brilliance lift me up and I do exactly what you say - for example, charging $75 for consultations seemed insane. But your conviction was so strong I knew I had to try. BOOM. You. Changed. Everything. Sorry to gush, but your guidance and how generously you share vour wisdom just mean so very much to me.

I'm working with Vanessa and Jasmine to figure out how to get more plugged in since I haven't fully taken advantage of my APX membership. But I am ready to 100% dive in now and commit to learning from you, especailly at the upcoming conference.

THANK YOU for all that you do to lift up med spa owners across the country. You are AMAZING!!”

-Catharine Sanders

“As a facial plastic and reconstructive surgeon with an evolving practice, it is imperative for me to base my day-to-day operations on a solid structure that promotes efficient workflow and will not only maintain but also increase prosperity. This requires an intricate combination of expertise and private practice consulting experience that I would entrust to only the most capable and detail-oriented individual. I was introduced to Terri Ross a number of years ago, and did not hesitate to bring her on board as a catalyst in an effort to improve the order within my practice. She has since turned things around in a capacity that I did not previously believe was possible, and continues to make my business operations flourish. Terri’s ideas are unparalleled. Her visions have provided direction to my employees and have allowed them to make the best use of their unique skill sets. This has highlighted the employees’ inner strengths and encouraged the most effective contributions possible through their role in the practice. Terri is an innovator and visionary who has the innate ability to create order in every situation she has been presented with. She has played a pivotal role in the success of my practice. Working with her over the years has been motivating and inspirational, and I look forward to continuing to have her as a part of my team.”

-Paul S. Nassif, MD, FACS

“Terri Ross is a force of nature with a unique style all her own. Our team of seasoned professionals with hundreds of years of combined, successful experience as experts in the aesthetic field had the benefit of listening to Terri present at our annual sales meeting. It takes a lot to impress them and even more to have them taking notes vociferously during a presentation. She was able to accomplish this due to her years of real world sales management experience that demonstrated that she is the real deal, and knows what she is talking about. Terri was able to provide significant and measurable advice that was eminently useful and transferable into their work as trainers, sales professionals, and managers. One measure of her riveting presentation, we did not see one-person even glance at their phones while she presented.”

-Carol and Rob Trow, Owners, DermaConcepts USA

“After 29 years of private practice in plastic surgery and 13 years with a medical spa, I have seen my share of consultants. Terri Ross Consulting provides an incredible amount of actionable information and useful practical advice, whether you are new to the business or have been around for a long time. Her podcasts online consulting, direct advice and practice resources are a wealth of information to all of us in the aesthetic industry. I cannot recommend Terri Ross highly enough. She knows her stuff, helps you analyze your spa/practice in ways that are clear and concise. Thank you Terri. So glad we made the move to use your company and your services!”

-Francisco Canales

“I had the great fortune of hearing Terri Ross speak at our national sales meeting. The word ‘electrifying’ accurately describes Terri’s talk! I literally wanted to get out there and apply the knowledge she shared ASAP! Finally, someone presenting realistic and strategic methods to get the business. Her wealth of information is invaluable. THANK YOU Terri!”

– Shawna Wiesner MLA, BFA, DermaConcepts / ENVIRON Skin Care/GlycoAla, National Trainer & PNW Business Development Consultant

“I highly recommend Terri Ross as a medical spas consultant. I have an established medical spa that I wanted to grow and take to the next level. Without a doubt, Terri knows all aspects of the medical spa from finances, productivity, sales, staffing, marketing, and services. She is a wealth of information and an extraordinary professional! When I contacted Terri our net profit was already on the rise due to the purchase of a new piece of equipment, but I was concerned that the novelty would wear off. Her energy and ability to communicate a strategic plan was essential to the continued growth of my practice. After 3 months of consulting with Terri Ross, I continue to maintain a net profit of 24%. My only regret is that I wished I had taken her recommendations earlier on certain topics, but I look forward to ongoing consulting and excited to see how her referrals pan out. It has been a privilege to work with someone of her caliber.”

– Gloria Peithman, CRNP, Chesapeake Laser and Skin Care Center

“I’m so happy to hear from you. I have waited to respond to your email until I had enough time to be thorough. As always, I take all of your advice to heart and make changes accordingly! You are amazing Terri, excellent at what you do! You have helped me catapult my business beyond my wildest dreams. I will NOT say it has been an easy road but with your support and guidance, I saw the light.”

– Amy Katsikas MSN, ACNS-BC, Board Certified Advanced Practice Nurse, Expert Cosmetic Injector, Owner/President – Pure 111

“I have known Terri for eight years in different capacities. Initially, I met Terri when she was a regional manager working with Medicis. From the get go it was clear that Terri was focused, intelligent and willing to go the extra mile in order to achieve her objectives. In 2012 my partners and I hired Terri to consult for our Aesthetic Laser Center. Terri analyzed our entire business from the ground up and made bold recommendations that resulted in a great turn around for that business. We were so impressed with Terri that we hired her to work for us full time in the capacity of Director of Operations. Since taking the helm, our business has grown over 115% and become much more streamlined. Terri has been given the power to make virtually all of the business decisions including those regarding employees, capital investments, lease improvements and marketing strategies. I cannot emphasize enough how wonderful it has been to have such a committed, driven, loyal and versatile person working for us! Terri has gained my respect and trust and continued to deliver with well thought out analysis and plans for improving our ever-changing business landscape. She simply cannot help herself but to give 100% and when she doesn’t have an answer to something herself, Terri will aggressively seek it out from her extensive network of resources. Whatever “hat” is given to Terri she can wear it well. As part owner of a business that was performing well below its capabilities for 4 years I can unequivocally state that Terri alone is responsible for our 180 degree turn around and tremendous growth. We currently are expanding and still significant month over moth increases in gross revenues and efficiencies. Additionally, Terri is always personable and engaging, professional, punctual and generally good fun to work with.”

-Andrew S. Frankel, MD, FACS

“If I could have one wish as a business owner, it would be that all of my staff and employees were more like Teri Ross. Her drive, motivation, and knowledge of marketing and sales in a health care/ beauty related business is unsurpassed! When we hired Ms. Ross my partners and I had an aesthetic laser center that was floundering. Under her management, she not only rescued the business but increased profits and growth by 112% within only 12 months. I recommend her without reservation and I am confident that she will succeed and any task you may have.”

-Leslie Howard Stevens, MD FACS – The Lasky Clinic

“I’ve been in the aesthetic field for nearly three decades as a creative agency owner serving plastic surgeons, med spas, and wellness practices. Through the years, we’ve collaborated with many other service professionals in the industry for the mutual benefit of our shared clients, and it is from this perspective that I can say—hands-down—there is no finer, more results-driven practice growth strategist and sales team trainer than Terri Ross. Terri has a genuine energy, passion, and all-in commitment to help her clients perform at their absolute peak. It comes straight from the heart and delivers real transformation for practices in need. Her methodologies are based on hard-earned, real-world experience and has led to ceiling-shattering success for hundreds of practices. It is a fact that Terri’s consulting clients consistently outperform and outpace competitors in their markets. They are more profitable, polished, and prepared to meet change and challenge in this dynamic, ever-evolving industry. When we get to work with a practice who is also working with Terri Ross Consulting, we come to the table with deep respect. We know we are in the presence of professionals who take their business seriously and recognize the importance of investing in themselves, in order to be the very best they can be.”

-Tamara Vileta, Founder & Creative Director – Pinpoint Creative

Optimize Your Business

Terri Ross can take your business or company to the next level of success. Whether you’re looking for an exclusive strategy session, private coaching engagement or onsite sales training for your team, Terri has proven methods to help you achieve exponential growth in this incredibly competitive market. Looking to motivate, inspire, and impact your team? Book Terri as a keynote speaker for your next event.


Terri Ross